CH

Custom Horizon

PIPELINE CRM

Cold Outreach • Quo Live Sync • Google Sheets Master

Total Leads
Master
Ready to Dial
Fresh
Voicemail / No Answer
Retry
Free PDF Sent 🔥
Hook Hit
Follow-Up ⏰
Scheduled
Booked Demo 🏆
Won
Showing of matching leads
Page /

Cold Outreach Conversion Funnel

1. Total Leads
100% of pipeline
2. Dials Placed
Attempted
3. Free PDF Sent 🔥
4. Callbacks Active
In nurture sequence
5. Booked Demo 🏆
Closed Appointments

Cold Calling Speed Formula

In cold outreach to local contractors, your whole competitive advantage is the Review Gap Trade. When an owner answers, do not sell marketing services — trade the 12-point Google profile checklist for answers to your 3 diagnostic questions.

• Target Daily Dials: 40–60 dials per 2-hour calling block.

• Target PDF Requests: 4–8 GBP checklists delivered per day.

• Follow-up SLA: Call back within 24 hours while your voice is fresh.

Live Data Sync Status

Master Google Sheet: hartford_ghl_leads (Connected)
Quo API Status: Live (Sky & Phaze numbers)
Last Quo Sync:
Total Calls in Quo
All lines
Answered Conversations
Total Talk Time
Connected
Unsaved / Direct Dials
Ad-hoc & Tests
Showing of calls (Filtering: Unsaved Numbers Only)
Page /

No calls match your active filter.

Scripts, PDFs & Playbook Hub

Read live playbook PDFs or use the dynamic teleprompter while on the call

V4
Execution Mindset: Peer-to-Peer & Detached

Sound like an analytical researcher, not a salesperson. Micro-pauses are mandatory: let them acknowledge before continuing. Attribute competitor leads strictly to an automated backend system — never question their craftsmanship.

Step 1 | Opener & Pattern Interrupt (15–20s) Tonality: Casual, curious

YOU (Sky): "Hi, um... look, this is kind of a weird call. It's actually about your competitor, ... I'm not sure if you can help me on this...

(Micro-Pause — force them to acknowledge: "Okay... what's this about?" / "Go ahead.")

YOU: "Oh, by the way, I'm Sky... and just to be upfront, this isn't a sales call. We're a research and systems firm working with local trades. We put together an extensive guide on how to optimize your Google Business Profile to rank in the local 3-pack. It's completely free for you, whether you answer any of our questions or not."

Step 2 | The Gap & Compounding Story (25s) Build the contrast

YOU: "The reason for the call is that they are consistently pulling in 12 to 15 fresh Google reviews every single week — sitting on reviews — while you're at . Most established shops around hardly see that in a quarter or even a year.

The difference wasn't the quality of their work — it just came down to getting the right system in place. They automated review requests right after every job, replied to every review, and kept fresh photos and activity on their profile. Google picked up on that velocity, and now they're sitting on that massive compounding effect.

That's really what the free guide breaks down. Just to see where your shop sits compared to that, fair trade if I ask you 3 quick diagnostic questions?"

Step 3 | The 3 Diagnostic Questions (60s) NEPQ Inquiry + Soft Echoes
Q1 — Pipeline Consistency & Referral Dependency

"First one: right now, are most of your leads coming strictly through word-of-mouth where you're pulling maybe 10 to 20 jobs a month, but the volume just isn't as consistent or predictable as you'd like?"

NEPQ Soft Echo: "Got it. When things slow down between referral jobs, what's your fallback system for bringing in steady calls?"
Q2 — Review Engine (Automation vs. Memory)

"When a job wraps up and the customer is thrilled, how do Google reviews actually get collected? Do you have an automated trigger that texts them right from the invoice, or does it mostly rely on technicians remembering to ask in person?"

NEPQ Soft Echo: "Yeah, that's completely normal — and honestly, that memory gap is almost the exact reason competitors pull 12 to 15 reviews a week while everyone else lags behind."
Q3 — Speed-to-Lead & Callback Window

"Last one: when a new lead or missed call comes through while you're mid-job or hands are full... under how many minutes does someone on your team typically call them back before that homeowner moves on to the next contractor on Google?"

NEPQ Soft Echo: "If a homeowner is calling 2 or 3 contractors off Maps for a quote, how often do you think the first shop to call them back wins that estimate?"
Step 4 | Value Delivery & Contact Capture (20s) Lock in Email + Cell

YOU: "Appreciate you sharing that. Based on what you just told me, those three gaps — relying purely on word-of-mouth, review collection on memory, and calls waiting for callbacks — are the exact leaks holding most shops back.

What's the best email address to shoot this optimization guide over to right now? ... Perfect. And what's the best cell number so I can text you the direct link as well so it doesn't get lost in your inbox?"

Step 5 | The Anti-Pitch Soft Close (25s) Zero pressure close

YOU: "Awesome, you'll see that in your inbox and on your phone in the next 10 minutes. Last thing before I let you go: everything inside that guide you can easily implement yourself — it takes maybe 3 to 4 hours a week.

But to be totally transparent with you: those three gaps you just mentioned are literally the exact automated backend system we install for trade companies.

I'm NOT pitching you anything today. Read through the guide first. If you get through it and decide you'd rather have us automate it for you instead of doing it yourself, just reply to my text and we'll set up 15 minutes to chat. Fair enough?"

Rapid Objection Handling Battle Card Instant Counters
"I'm busy / on a job site."

"You actually answered your line mid-job — most owners can't, which is literally Question #3 of my three. 60 seconds now, or should I try you back around 5 PM — which works better?"

"Just email me the info."

"That's the plan! The guide goes out the second we wrap these 3 quick research questions. Takes two minutes, and worst case, you get free market data out of me."

"Are you trying to sell me something?"

"Eventually, sure — I run a business too. But today it's strictly 3 research questions for a free local guide. What we offer is on the very last page of the guide, and you can ignore it guilt-free."

"We already have a marketing company."

"Keep them! This covers the Google local profile layer that most ad agencies skip because there's no monthly ad spend attached to it. Take the free guide and use it to hold your current agency accountable."

Live Document View

Upload New Script or Playbook PDF

Upload `.pdf`, `.docx`, or `.txt` files to make them immediately viewable in your CRM

• •

Add Caller to Master Google Sheet

Converts this unsaved number into a tracked CRM lead synced with Google Sheets